What does one do when a compliment is met with mockery and rejection?

[Aion]

Usually I find it comes from a place of insecurity. Especially when it comes to men complimenting other men there seems to be this weird social stigma about it, as though complimenting is to be reserved only for love interests as you imply. I've definitely seen it happen before where a guy making the compliment will be chided as being effeminate or 'gay' just for the sheer fact that he is acting positively towards another man. I am not sure what it is like on the women's side but I have definitely experienced this in male culture.

I've got pretty thick skin so I adapted to it initially, but then I stopped complimenting altogether and it created a lot of uncomfortable relationships because I got so used to ignoring positivity. Eventually I realized that the reason these people react that way is varied but usually it comes down to either ego, that is, they are already so overconfident that they find compliments silly or the opposite where they literally can't accept a compliment because it seems ridiculous to them that anyone would compliment them. Both, I think, are ultimately unhealthy.