10-24-2016, 01:48 AM
(This post was last modified: 10-28-2016, 05:48 PM by Dekalb_Blues.)
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METROPIA (2009) http://www.atmo.se/metropia
Metropia takes place in a not-so-distant future. The world is running out of oil and the undergrounds
have been connected into a gigantic subway network beneath Europe.
Whenever Roger from Stockholm enters this system he hears a stranger’s voice in his head. He looks to
the mysterious Nina to help him escape the disturbing web of the Metro, but the farther they travel, the
deeper he’s involved in a dark conspiracy.
Metropia is directed by Tarik Saleh, an award winning director, producer, animator and graphic designer.
Art director Martin Hultman stands behind the unique look of Metropia. The story is based on an idea by
Fredrik Edin, Martin Hultman and Tarik Saleh.
The development of Metropia started 2003. Before then Atmo produced and created a number of short
animated films for Swedish Television. The hyper realistic style (described as if ”Kafka would have painted
the last supper with a machine gun”) was developed by Martin Hultman and Tarik Saleh and layed the
ground to the imagery in Metropia.
VIDEOCRACY (2009) https://www.youtube.com/watch?v=wjxq2gIctWo
https://en.wikipedia.org/wiki/Videocracy_(film)
Videocracy | Eric Gandini | Sweden, Denmark, Finland | 2009 | 84'
SYNOPSIS
Videocracy -- the evilness of banality
"Videocracy is the power of image over the society"
-- Wikipedia.org
A late evening in 1976 a local TV-station in Italy broadcasts a quiz show where the viewers are asked to call in and
answer questions. For each correct given answer, a housewife strips off one garment at a time while performing a little dance.
The format is very simple and the show is shot in an ordinary bar. The following day there are complaints from the local factory
as a great part of the male workers did not show up in time for work.
Nobody back then could have imagined that the show in black and white was the beginning of a TV-revolution that would forever
alter the entire political system, change values and become the powerful instrument of governing a nation.
In a videocracy the key to power is the possession of the image. The people who learn how to use the tools and understand the
codes become the leaders and take control.
In Italy one man only has kept the control and domination of the image over three entire decades, first as a businessman and
TV-magnate, then bringing his television culture paradigm into the politics. Silvio Berlusconi has created a television which is
mirroring his very personal taste and preferences.
Today 80 percent of the Italian population has television as their prime source of information.
Television has most consciously been turned into a marketing channel, bringing the message to the masses; "have fun and forget
the harsh reality for a moment". The most important thing is to be noticed and seen; stardom, money and people's admiration
then come automatically.
The director Erik Gandini was born and brought up in Italy, under the worst thinkable TV conditions and has taken part of a 30 year
long experiment of entertainment television. He now lives in Sweden and in Videocracy he returns to his country of birth observing
the consequences of the non-stop flow of colourful images, music and almost nude dancing girls encouraging the audience "to just
have fun". The message that has shaped and "transformed" his generation into citizens of the TV-republic Italy, a country where the
step from showgirl to minister of equal opportunities is only natural. What happens when fun is no longer fun in a society governed
by appearance and superficiality, where the meaning of the written and spoken word has forever lost its importance, defeated by
the power of image?
METROPIA (2009) http://www.atmo.se/metropia
Metropia takes place in a not-so-distant future. The world is running out of oil and the undergrounds
have been connected into a gigantic subway network beneath Europe.
Whenever Roger from Stockholm enters this system he hears a stranger’s voice in his head. He looks to
the mysterious Nina to help him escape the disturbing web of the Metro, but the farther they travel, the
deeper he’s involved in a dark conspiracy.
Metropia is directed by Tarik Saleh, an award winning director, producer, animator and graphic designer.
Art director Martin Hultman stands behind the unique look of Metropia. The story is based on an idea by
Fredrik Edin, Martin Hultman and Tarik Saleh.
The development of Metropia started 2003. Before then Atmo produced and created a number of short
animated films for Swedish Television. The hyper realistic style (described as if ”Kafka would have painted
the last supper with a machine gun”) was developed by Martin Hultman and Tarik Saleh and layed the
ground to the imagery in Metropia.
VIDEOCRACY (2009) https://www.youtube.com/watch?v=wjxq2gIctWo
https://en.wikipedia.org/wiki/Videocracy_(film)
Videocracy | Eric Gandini | Sweden, Denmark, Finland | 2009 | 84'
SYNOPSIS
Videocracy -- the evilness of banality
"Videocracy is the power of image over the society"
-- Wikipedia.org
A late evening in 1976 a local TV-station in Italy broadcasts a quiz show where the viewers are asked to call in and
answer questions. For each correct given answer, a housewife strips off one garment at a time while performing a little dance.
The format is very simple and the show is shot in an ordinary bar. The following day there are complaints from the local factory
as a great part of the male workers did not show up in time for work.
Nobody back then could have imagined that the show in black and white was the beginning of a TV-revolution that would forever
alter the entire political system, change values and become the powerful instrument of governing a nation.
In a videocracy the key to power is the possession of the image. The people who learn how to use the tools and understand the
codes become the leaders and take control.
In Italy one man only has kept the control and domination of the image over three entire decades, first as a businessman and
TV-magnate, then bringing his television culture paradigm into the politics. Silvio Berlusconi has created a television which is
mirroring his very personal taste and preferences.
Today 80 percent of the Italian population has television as their prime source of information.
Television has most consciously been turned into a marketing channel, bringing the message to the masses; "have fun and forget
the harsh reality for a moment". The most important thing is to be noticed and seen; stardom, money and people's admiration
then come automatically.
The director Erik Gandini was born and brought up in Italy, under the worst thinkable TV conditions and has taken part of a 30 year
long experiment of entertainment television. He now lives in Sweden and in Videocracy he returns to his country of birth observing
the consequences of the non-stop flow of colourful images, music and almost nude dancing girls encouraging the audience "to just
have fun". The message that has shaped and "transformed" his generation into citizens of the TV-republic Italy, a country where the
step from showgirl to minister of equal opportunities is only natural. What happens when fun is no longer fun in a society governed
by appearance and superficiality, where the meaning of the written and spoken word has forever lost its importance, defeated by
the power of image?