07-04-2011, 10:43 AM
It's a 'just a tool'. However, in this age of rapid electronic communication of values and intent, I see aggrandizement of self on 'look at me' Facebook. There is indeed tacit competition and promotion of self for the sake of enhanced positioning. Career 'success', expressing one's means and ability to procure desirable status, world-travel stories, rumors, being seen at the desirable latest, hip spots, and general social-hierarchical dominance as almost pure advertisement and self-aggrandizement. And there is a strong identification in place.