"The experience of no need to find the necessary emolument."

[Adonai One]

"You. The world. It’s only a matter of discovering the lever. If you learn how to rule one single man’s soul, you can get the rest of mankind. It’s the soul, Peter, the soul. Not whips or swords or fire or guns. That’s why the Caesars, the attilas, the Napoleons were fools and did not last. We will. The soul, Peter, is that which can’t be ruled. It must be broken. Drive a wedge in, get your fingers on it – and the man is yours. You won’t need a whip – he’ll bring it to you and ask to be whipped. Set him in reverse – and his own mechanism will do your work for you. Use him against himself. Want to know how it’s done? See if I ever lied to you. See if you haven’t heard all this for years, but didn’t want to hear, and the fault is yours, not mine.

There are many ways. Here’s one. Make man feel small. Make him feel guilty. Kill his aspiration and his integrity. That’s difficult. The worst among you gropes for an idol in his own twisted way. Kill integrity by internal corruption. Use it against himself. Direct it towards a goal destructive of all integrity. Preach selflessness. Tell man that altruism is the ideal. Not a single one has ever reached it and not a single one ever will. His every living instinct screams against it. But don’t you see what you accomplish ? Man realises that he’s incapable of what he’s accepted as the noblest virtue - and it gives him a sense of guilt, of sin, of his own basic unworthiness. Since the supreme ideal is beyond his grasp, he gives up eventually all ideals, all aspiration, all sense of his personal value. He feels himself obliged to preach what he can’t practice. But one can’t be good halfway or honest approximately. To preserve one’s integrity is a hard battle. Why preserve that which one knows to be corrupt already? His soul gives up its self respect. You’ve got him. He’ll obey. He’ll be glad to obey – because he can’t trust himself, he feels uncertain, he feels unclean. That’s one way.

Here’s another. Kill man’s sense of values. Kill his capacity to recognise greatness or to achieve it. Great men can’t be ruled. We don’t want any great men. Don’t deny conception of greatness. Destroy it from within. The great is the rare, the difficult, the exceptional. Set up standards of achievement open to all, to the least, to the most inept – and you stop the impetus to effort in men, great or small. You stop all incentive to improvement, to excellence, to perfection. Laugh at Roark and hold Peter Keating as a great architect. You’ve destroyed architecture. Build Lois Cook and you’ve destroyed literature. Hail Ike and you’ve destroyed the theatre. Glorify Lancelot Clankey and you’ve destroyed the press. Don’t set out to raze all shrines – you’ll frighten men, Enshrine mediocrity - and the shrines are razed.

Then there’s another way. Kill by laughter. Laughter is an instrument of human joy. Learn to use it as a weapon of destruction. Turn it into a sneer. It’s simple. Tell them to laugh at everything. Tell them that a sense of humour is an unlimited virtue. Don't let anything remain sacred in a man’s soul – and his soul won’t be sacred to him. Kill reverence and you’ve killed the hero in man. One doesn’t reverence with a giggle. He’ll obey and he’ll set no limits to obedience – anything goes – nothing is too serious.

Here’s another way. This is most important. Don't allow men to be happy. Happiness is self-contained and self-sufficient. Happy men have no time and no use for you. Happy men are free men. So kill their joy in living. Take away from them what they want. Make them think that the mere thought of a personal desire is evil. Bring them to a state where saying ‘I want’ is no longer a natural right, but a shameful admission. Altruism is of great help in this. Unhappy men will come to you. They’ll need you. They’ll come for consolation, for support, for escape. Nature allows no vacuum. Empty man’s soul – and the space is yours to fill..."

- Ellsworth Toohey, The Fountainhead