11-04-2014, 06:22 PM
I texted a friend about the film. She works for a company that owns screens in Oregon, Washington and Northern California. I said I thought the film would do well in Ashland OR, which is very hip. She replied that they "four-walled it in several locations."
"Four-walling" is the renting of an auditorium for a flat fee instead of the usual sharing of ticket sales for a certain percentage. So a film-maker that draws a crowd, through advertising or getting out the word of mouth, could do well. For this film, I think it's word of mouth.
"Four-walling" is the renting of an auditorium for a flat fee instead of the usual sharing of ticket sales for a certain percentage. So a film-maker that draws a crowd, through advertising or getting out the word of mouth, could do well. For this film, I think it's word of mouth.