Fix the World Project

[zenmaster]

Listen to how it's promoted with the drama of various themes. The struggle and triumph, being a hero, being a savior, sacrifice, changing the world, succeeding where others have failed, defiance of the negative philosophy, not allowing it to fall into the wrong hands, standing up for what's right, humble genius, the appeal to the "Thrive" movie, etc.

Why exactly do people do this? Are they aware that by doing this they aren't making any stable positive change? Is it an egotistical thing?

Because the idea, as a numinous transcendent principle, takes on a life of its own, becoming separated from practical matters which involve direct experience. Creating new experience, esp in a novel manner, requires effort. Effort is resisted, usually due to lack of will.